I'm glad you are here. 

Chain Cult is an ethical brand for jewelry and accessories in which I design and produce all pieces by hand and with passion.

I believe that ethical fashion and ethical consumerism is possible and necessary, that's why I try to work as sustainably as possible. I use environmentally friendly and cruelty free materials. I love recycling and up-cycling, and all my designs are built to last.

I also make regular solidarity campaigns in which part of the income is donated to organizations.

A fun fact is that I am a happy goth and music has always been a big part of my life, so I took the liberty of naming my designs after post-punk songs. The first bunch are from Siouxsie and Banshees in memory of my dear brother Wolfi who introduced me to the band when I was a kid and who inspired me to do jewellery, although he never got to see it.

I hope you enjoy my designs as much as I enjoy making them!

Don't hesitate to contact me if you have any questions, suggestions or if you'd like to collaborate together.

Thanks so much for stopping by!


My name is María Luján and I'm a graphic designer and paper artist from Madrid (Spain) based in Berlin since 2010.

Born in a family of cartoonist and animators, I grew up between drawings and pencil shavings in the drawing school that my parents improvised in our living room, and spent most of my adolescence at my stepfather’s painting studio.

I studied graphic design, traditional animation, 3D and illustration and had lots of shitty jobs during that time. 

After my studies, I worked as a graphic designer for private clients, agencies and companies such as Audi, O2, or DGT, and as a graphic design teacher, work that I combined with my personal paper art projects.

Soon (or not that soon) I realized about the importance of business and working ethics and decided to turn my carrer around founding an artistic space which included art classes, exhibition space, screen printing, coworking and artistic events, creating a community of creative people to share knowledge, experience and find inspiration.

In 2020, after the close down of the company due to COVID-19 crisis, I decided to take a new path and created the brand Chain Cult based on my personal values.